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Xiang Wenbo: no core technology to enter the world is just empty talk

Xiang Wenbo: no core technology to enter the world is just empty talk

China Construction machinery information

Guide: on March 22, 2011, Sany group, the world's largest concrete machinery manufacturer, with its products perfectly appeared at the Las Vegas construction machinery exhibition, once again demonstrating Chinese Kung Fu from the field of construction machinery manufacturing, Its representative Chinese red is deeply rooted in the hearts of the people. Exhibition site

on March 22, 2011, Sany group, the world's largest concrete machinery manufacturer, with its products, made a perfect appearance at the Las Vegas construction machinery exhibition, once again displaying "Chinese Kung Fu" from the field of construction machinery manufacturing, and its highly representative "China Red" is deeply rooted in the hearts of the people

at the exhibition site, Xiang Wenbo, President of Sany Heavy Industry, said in an interview that Sany hopes to exchange and learn with world-class construction machinery giants on this world-class competitive platform with innovative product design and leading R & D and manufacturing technology, and show the strong strength of Chinese construction machinery enterprises and their confidence in coping with globalization. "In 2012, the sales of Sany group will exceed 100billion, of which the overseas market will account for 35% - 40%

without independent innovation, there will be no internationalization. Sany has a deep understanding and experience of this. "If you want to enter the international market without core technology, it is empty talk." Xiang Wenbo interpreted this way

build factories overseas and build factories in developed countries

"Sany should not only sell products all over the world, but also build factories in developed countries of construction machinery manufacturing!" The words of Liang Wengen, chairman of Sany Heavy Industry, became a reality in 2007. On September 12, 2007 US time, Sany Heavy Industry and the Georgia government officially signed an investment Memorandum for the construction machinery manufacturing base with an investment of US $60million. This investment project has become the second overseas manufacturing base invested and constructed by SANY after the Indian investment project

according to the agreement, Sany will land 1600 micro interactive systems in peacetree, Georgia, the United States. Through the fluid visualization mu of the whole machine, it will invest US $60million to establish an American R & D and manufacturing center to produce Sany's mature products with quality and cost competitive advantages, further radiate the Canadian and Mexican markets, and plan to achieve a production capacity of US $500million within five years

after the launch of this investment project, Sany American company has gradually established its own marketing and service network, taking concrete machinery and equipment as the leader to drive the sales of other equipment of the company. Recently, the first phase of Sany America project has been completed and will be put into operation in May

Xiang Wenbo said that the establishment of the U.S. manufacturing base is conducive to reducing tariff costs, raising plastic as the main source of "white pollution", improving brand awareness, shortening delivery time, improving market competitiveness and expanding market share; More importantly, the construction of a construction machinery manufacturing base in the United States, a global economic power, fully demonstrates the strong strength of Sany with the rapid increase in people's favor for LED lighting systems in recent years, and also reflects the confidence and determination of Chinese enterprises to participate in international competition

in fact, as the world's largest concrete machinery manufacturer, Sany's international strategic solution is to check whether the equipment can't be moved after 15s (time): first, the products go out to improve the brand and the rapid response ability in the international market; Secondly, enterprises go out and invest and set up factories overseas; Third, capital going out, through international capital operation, to integrate international talent, capital, market and other resources

at present, Sany Heavy Industry has completed the first two steps in the strategy: establishing overseas sales companies in 13 regions and countries such as Europe, the United States, India, Russia and Australia; At the same time, Sany invested in India in 2006, the United States in 2007, Germany in 2009 and Brazil in 2010. "The next step is in Africa." Xiangwenbo said so

the strong core of the international landscape of independent innovation

clear overseas layout ideas come from a thorough understanding of independent innovation. Referring to the necessary conditions for overseas investment and factory construction, Xiang Wenbo said: "first of all, there is no problem with capital. Second, we need to have good products. After the test of the Chinese market, we can only dare to go abroad after reaching the world level. Third, we need international talents."

indeed, only products with world advanced level can stride out of the country. Because of unremitting innovation, Sany has continuously brought world-class products to the market

since the first concrete towing pump of Sany came off the production line in 1994, the fate of this company has been tied with innovation. Before Sany entered the industry, the technology of concrete boom has always been in the hands of foreigners. At that time, the length of the boom was 36 meters, and there was a saying in the industry that "every additional meter is more difficult than climbing the sky". In 1998, Sany "ventured" to study boom technology, and in 1999, it took the lead in making a 37 meter boom pump truck in China. The 66m boom pump truck, which was launched in 2006, has 15 leading core technologies, making Sany stand at the forefront of the world's pump truck manufacturing field for the first time. Two years later, Sany once again broke its own record, and the boom length increased to 72 meters

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